No matter what kind of medical practice you run, understanding your client base is essential. Being able to communicate with your client base effectively, is one of the easiest ways to grow your practice and increase patient satisfaction.
Why is it so important to know your client base?
By having a clear understanding of your existing client base, enables you to send tailored communications about your service to them and see areas of the business you may like to grow.
Tailoring effective marketing strategies to attract new clients can be costly and yet all the information you need, is captured daily from within MidexPRO.
Do you use the reports to see which of your procedures provides you with the most profit?
If you did, you may find that you concentrate on promoting this service more and if you feel the service needs promoting, then you can offer incentives or offers to those clients most likely to become repeat business.
Using the clients email address (and with their permission) send a Mailchimp email to generate repeat business.
Run the ‘Patient Report’ which will show you a breakdown of all invoiced activity. This report can show you in detail, which procedure was most profitable to the business.
You can use this information to decide if running a promotion for repeat business is worthwhile. It will always be ‘cheaper’ than finding new clients.
The MidexPRO Support team can help you with the correct report to run and help with a Mailchimp campaign. Call 0330 999 3399.
Not all MidexPRO clients benefit from ‘advertising’ their services. Patients can be referred to you. Rest assured 99% of all referrals will google you!
Is all information about you on the internet, factual and serves you well?
When was the last time you check your Biography on LinkedIn, or Hospital pages? Is it correct? Does it ‘sell’ you in the best light? Some information may be completely outdated and it’s your best interest to ensure that what a patient reads about you is true. What they see and read, will impact their first impression of you.
Customer Service and Client Satisfaction is essential to growth and if you understand what your clients like about you and the service they receive, the more likely you are to get referrals and/or repeat business.
If you offer clients and patients a way to give you feedback and an opportunity to give you more of their ‘wants and needs’, it will give you and them a better overall experience.
Doctify is a review platform purpose-built for the intricacies of healthcare. MidexPRO have partnered with Doctify to offer Consultants and Clinicians the ability to capture feedback. You can use this feedback to praise or change processes and offer Patients a way to give you honest thoughts. All feedback is good feedback.
You may also be more practical and make use of the Comments section on a patient’s page within MidexPRO.
This will help you to add even more detail about a patient that may be relevant outside of the basic demographic information captured. You could use it to remind yourself of an ‘want’ or an event mentioned at the last consultation that would be relevant to refer to at the next appointment.
Using the Clinical tab found on the patient page, is also very helpful to allow the adding of more important information like an allergy or a risk that would be catastrophic for a patient. When information is added to this box, the patients page will turn the ‘Clinical’ tab, Red as seen below.
Remember the Support team can help with more tips and ideas on using all of MidexPRO features to enhance your day-to-day experience.